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Introduction

from Section V - How to Change Implicit Bias?

Published online by Cambridge University Press:  21 December 2024

By
Tobias H. Stark  and
Jon A. Krosnick
Edited by
Jon A. Krosnick ,
Tobias H. Stark  and
Amanda L. Scott
Jon A. Krosnick
Affiliation:
Stanford University, California
Tobias H. Stark
Affiliation:
Utrecht University, The Netherlands
Amanda L. Scott
Affiliation:
The Strategy Team, Columbus, Ohio
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Summary

In April 2018, Starbucks closed all of its branches in the US and required some 175,000 employees to participate in a four-hour training session on implicit bias. Although this was undoubtedly well-meaning, the devoting of substantial resources to such an effort seems wisest if empirical evidence indicates that such training is effective. But in fact, the majority of evaluations of attempts to change implicit bias have shown no lasting effects (Forscher et al., 2019).

Type
Chapter
Information
The Cambridge Handbook of Implicit Bias and Racism , pp. 561 - 562
Publisher: Cambridge University Press
Print publication year: 2025

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References

Cone, J., & Ferguson, M. J. (2015). He did what? The role of diagnosticity in revising implicit evaluations. Journal of Personality and Social Psychology, 108(1), 37–57. https://doi.org/10.1037/pspa0000014CrossRefGoogle ScholarPubMed
Devine, P. G., Forscher, P. S., Austin, A. J., et al. (2012). Long-term reduction in implicit race bias: A prejudice habit-breaking intervention. Journal of Experimental Social Psychology, 48(6), 1267–1278. https://doi.org/10.1016/j.jesp.2012.06.003CrossRefGoogle Scholar
Ferguson, M. J., Mann, T. C., Cone, J., et al. (2019). When and how implicit first impressions can be updated. Current Directions in Psychological Science, 28(4), 331–336. https://doi.org/10.1177/0963721419835206CrossRefGoogle Scholar
Forscher, P., Lai, C. K., Devine, P. G., et al. (2019). A meta-analysis of procedures to change implicit measures. Journal of Personality and Social Psychology, 117(3), 522–559. https://doi.org/10.17605/OSF.IO/DV8TUCrossRefGoogle ScholarPubMed

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