9 - The Past as Distraction: Engagements with History in the New Brazilian Populism

Summary

Introduction

In Figure 9.1, we see a meme made by the Brazilian far-right portraying the president Jair Messias Bolsonaro (2019–2022) as a crusader. How to interpret the engagements with history embodied by images like this one?* Is it a traditional use of the past for a coherent ideological project, or is it something else? We believe that this image and, more broadly, Bolsonarist engagements with history reveal certain dimensions of contemporary historicity – by which we mean the articulation of the past, the present, and the future. In this chapter, we thus analyse how the populist movement embodied by Bolsonaro engages with history in a way that activates its heterogeneous political base. These engagements seem to be different from some aspects of modern chronosophies, such as their abandonment of synchronization and coherent presentation of a national history. Instead, the new Brazilian far-right populist historicity relies more on emotional attachment, a pragmatic and highly fragmented historical performance that, as we claim, is more akin to a historicity that we call ‘updatism’, meaning this historicity in which an empty and self-centred present is loosely and pragmatically related to the past, whereas the future is desired as a reserve for the linear expansion of an updating – and sometimes upgrading – present (see Araujo and Pereira 2019).

To demonstrate the affinity between ‘updatism’ and the specific Bolsonarist version of populism, this chapter is divided into three sections. First, we introduce the concept and the theory of updatism. Next, we characterize the populist dimensions of Bolsonarism – that is, the cultural and political movement represented by Jair Bolsonaro. Then we analyse the new Brazilian populism in its engagements with history, especially the performances of history by the three secretaries of culture of Bolsonaro's government and how the defactualization of reality gains momentum, creating the conditions of possibility for the past to be like a large wardrobe full of prêt-à-porter images and templates. Taken together, we can conclude that the affinities we see between Brazilian populism, or Bolsonarism, and updatist historicity are the following: both flourish in a communicational environment characterized by a shared and simulated reality that defies modern authorities and institutions; both tend to dissolve historical synchronization and thus lead to dispersion and agitation; and both have a more pragmatic engagement with historical content.