Book contents
- Compelling Communication
- Reviews
- Compelling Communication
- Copyright page
- Dedication
- Contents
- Introduction
- 1 The Foundations of Effective Communication
- 2 Writing to Woo and Wow
- 3 The Tricks of the Writing Trade
- 4 The Splendour of Storytelling
- 5 Strategic Stories (Storytelling II, the Sequel)
- 6 Public Speaking, Presenting and Performing
- 7 Powerful Public Speaking and Presentations
- 8 The Online World
- 9 Mixing It with the Media
- 10 Strategic Communication
- A Compelling Conclusion (Hopefully)
- Index
1 - The Foundations of Effective Communication
Published online by Cambridge University Press: 30 May 2024
- Compelling Communication
- Reviews
- Compelling Communication
- Copyright page
- Dedication
- Contents
- Introduction
- 1 The Foundations of Effective Communication
- 2 Writing to Woo and Wow
- 3 The Tricks of the Writing Trade
- 4 The Splendour of Storytelling
- 5 Strategic Stories (Storytelling II, the Sequel)
- 6 Public Speaking, Presenting and Performing
- 7 Powerful Public Speaking and Presentations
- 8 The Online World
- 9 Mixing It with the Media
- 10 Strategic Communication
- A Compelling Conclusion (Hopefully)
- Index
Summary
There are certain foundations of effective communication, and all are revealed and explored in this chapter. They are: clarity, brevity, simplicity, authenticity, and – sometimes surprisingly – humility, or the power of listening.
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- Compelling CommunicationWriting, Public Speaking and Storytelling for Professional Success, pp. 5 - 38Publisher: Cambridge University PressPrint publication year: 2024