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9 - Beyond Emoji–Text Relations

Factoring in Images and Other Semiotic Resources

Published online by Cambridge University Press:  01 February 2024

Michele Zappavigna  and
Lorenzo Logi
Michele Zappavigna
Affiliation:
University of New South Wales, Sydney
Lorenzo Logi
Affiliation:
University of New South Wales, Sydney
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Summary

Social media is resplendent with a creative blend of non-standardised graphical resources such as images, memes, digital stickers, avatars and GIFs that extend beyond the rigid parameters of Unicode emoji character encoding. This chapter explores how emoji interact with other kinds of visual resources beyond language in social media posts such as graphicons. The chapter aims to give the reader a sense of how a social semiotic intermodal approach furnishes a flexible toolkit for an analyst to explore emoji’s relations with other modes. It primarily analyses the meanings made through combinations of emoji, language and GIFs in tweets. The analysis reveals how graphicons such as GIFs and digital stickers often realise a salient ‘New’ of the posts wherein they occur, and thus foreground interpersonal meaning.

Keywords

EmojimultimodalitymodegraphiconsGIFsdigital stickersvisual modevisual paralanguage
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Chapter
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Emoji and Social Media Paralanguage , pp. 186 - 207
Publisher: Cambridge University Press
Print publication year: 2024

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