Copyright, Trademark, and Brand

doi:10.1017/9781108617208.035

Chapter 33 - Copyright, Trademark, and Brand

from Part V - Historical, Creative, and Cultural Legacies

Published online by Cambridge University Press: 12 December 2019

Judith Yaross Lee

Edited by

John Bird

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John Bird: Affiliation:
Winthrop University

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Summary

Within his lifetime, Mark Twain established his alter ego as a brand, a recognizable commodity used to sell books, of course, but also inventions of his like Mark Twain’s Patented Self-Pasting Scrapbook. His name and likeness were used to sell cigars, whiskey, and a number of other products. After his death in 1910, his popularity and brand endured, even grew. He became a character that others used for their own purposes, until he has today become an icon and symbol of America. The history of Mark Twain’s use in popular culture is a fascinating study.

Keywords

Mark Twain Samuel Clemens copyright law trademark branding

Type: Chapter
Information: Mark Twain in Context , pp. 341 - 353

DOI: https://doi.org/10.1017/9781108617208.035 [Opens in a new window]

Publisher: Cambridge University Press

Print publication year: 2020

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