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Series:   Elements in Publishing and Book Culture

Digital Authorship

Publishing in the Attention Economy

Published online by Cambridge University Press:  30 January 2019

R. Lyle Skains
R. Lyle Skains
Affiliation:
Bangor University

Summary

This Element looks at contemporary authorship via three key authorial roles: indie publisher, hybrid author, and fanfiction writer. The twenty-first century's digital and networked media allows writers to disintermediate the established structures of royalty publishing, and to distribute their work directly to - and often in collaboration with - their readers. This demotic author, one who is 'of the people', often works in genres considered 'popular' or 'derivative'. The demotic author eschews the top-down communication flow of author > text > reader, in favor of publishing platforms that generate attention capital, such as blogs, fanfiction communities, and social media.
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Keywords

indie publishingdemotic authorfanfiction authorshiphybrid authorshipself-publishing
Type
Element
Information
Series: Elements in Publishing and Book Culture
Online ISBN: 9781108649537
Publisher: Cambridge University Press
Print publication: 07 February 2019

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