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Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee

Published online by Cambridge University Press:  15 September 2016

Margarita Velandia ,
Christopher D. Clark ,
Dayton M. Lambert ,
James A. Davis ,
Kimberly Jensen ,
Annette Wszelaki  and
Michael D. Wilcox Jr.
Margarita Velandia*
Affiliation:
Department of Agricultural and Resource Economics at University of Tennessee, Knoxville
Christopher D. Clark
Affiliation:
Department of Agricultural and Resource Economics at University of Tennessee, Knoxville
Dayton M. Lambert
Affiliation:
Department of Agricultural and Resource Economics at University of Tennessee, Knoxville
James A. Davis
Affiliation:
University of Tennessee
Kimberly Jensen
Affiliation:
Department of Agricultural and Resource Economics at University of Tennessee, Knoxville
Annette Wszelaki
Affiliation:
Department of Plant Sciences at University of Tennessee, Knoxville
Michael D. Wilcox Jr.
Affiliation:
Economic and Community Development Center at Purdue University
*
Correspondence: Department of Agricultural and Resource Economics, University of Tennessee, 2621 Morgan Circle, 314C Morgan Hall, Knoxville TN 37996, Phone 865.974.7409, Email mvelandia@utk.edu.
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Abstract

State programs promoting their agricultural products have proliferated in response to increased consumer interest in locally grown foods. Tennessee, for example, currently has two state-funded programs promoting its agricultural products. This study examines the factors associated with participation by Tennessee fruit and vegetable farmers in those programs. The results suggest that farmer participation is associated with farm income, use of extension resources, and fresh produce sales. These results should be of interest to anyone attempting to increase producer participation in such programs.

Keywords

fruit and vegetable marketingstate-sponsored marketing programTennessee producer participation
Type
Research Article
Information
Agricultural and Resource Economics Review , Volume 43 , Issue 2 , August 2014 , pp. 249 - 265
Copyright
Copyright © 2014 Northeastern Agricultural and Resource Economics Association 

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