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Seafood Safety Perceptions and Their Effects on Anticipated Consumption under Varying Information Treatments

Published online by Cambridge University Press:  15 September 2016

Cathy Roheim Wessells ,
Jeffrey Kline  and
Joan Gray Anderson
Cathy Roheim Wessells
Affiliation:
Department of Environmental and Natural Resource Economics Consumer Affairs Program, University of Rhode Island
Jeffrey Kline
Affiliation:
Department of Environmental and Natural Resource Economics Consumer Affairs Program, University of Rhode Island
Joan Gray Anderson
Affiliation:
Consumer Affairs Program, University of Rhode Island
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Abstract

This paper identifies factors that influence consumers' seafood safety perceptions and examines how these perceptions affect consumers' anticipated consumption when consumers are provided with additional information relevant to seafood. A recursive system of equations is specified describing consumers' safety perceptions as a function of past experience with seafood, recreational harvest activities, and risk-taking behavior, and describing the influence of safety perceptions on consumers' anticipated demand response to hypothetical information concerning seafood. A telephone survey of randomly selected Rhode Island consumers provided data for the analysis.

Type
Articles
Information
Agricultural and Resource Economics Review , Volume 25 , Issue 1 , April 1996 , pp. 12 - 21
Copyright
Copyright © 1996 Northeastern Agricultural and Resource Economics Association 

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