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Factors that influence producer decisions to implement management strategies

Published online by Cambridge University Press:  07 November 2014

Thomas G. Field
Thomas G. Field*
Affiliation:
University of Nebraska, 103K Miller Hall, Lincoln, Nebraska, USA
*
Corresponding author. E-mail: tfield2@unl.edu
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Abstract

Cow–calf enterprises in the USA are widely divergent in size, locale, resource availability, management skill, and market focus. Furthermore, variation exists in dependence on the cow–calf enterprise as a primary source of income, perception about the utility of a particular management practice or technology, and assessment of cost: benefit resulting from implementation impact decisions. Enterprises with larger cow inventories, greater dependence on income from the cattle enterprise, and that retain ownership further into the supply chain beyond the cow–calf operation are more likely to institute management protocols such as vaccination programs, defined calving seasons, and reproductive technologies. Successful cow–calf managers place the highest priority on herd nutrition, pasture and range management, herd health, financial management marketing, production management, and genetics. Management practices are more likely to be adopted when they align with a manager's perception of the utility, labor availability, favorable cost: benefit outcomes and profit motivation.

Keywords

cow–calf operationsmanagementproducerstechnology
Type
Review Article
Information
Animal Health Research Reviews , Volume 15 , Issue 2 , December 2014 , pp. 189 - 192
Copyright
Copyright © Cambridge University Press 2014 

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