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“Big data” needs an analysis of decision processes

Published online by Cambridge University Press:  26 February 2014

Pantelis P. Analytis ,
Mehdi Moussaïd ,
Florian Artinger ,
Juliane E. Kämmer  and
Gerd Gigerenzer
Pantelis P. Analytis
Affiliation:
Adaptive Behavior and Cognition, Max Planck Institute for Human Development, 14195 Berlin, Germany. analytis@mpib-berlin.mpg.demoussaid@mpib-berlin.mpg.dekaemmer@mpib-berlin.mpg.degigerenzer@mpib-berlin.mpg.dehttp://www.mehdimoussaid.com/
Mehdi Moussaïd
Affiliation:
Adaptive Behavior and Cognition, Max Planck Institute for Human Development, 14195 Berlin, Germany. analytis@mpib-berlin.mpg.demoussaid@mpib-berlin.mpg.dekaemmer@mpib-berlin.mpg.degigerenzer@mpib-berlin.mpg.dehttp://www.mehdimoussaid.com/
Florian Artinger
Affiliation:
Behavioural Science Group, Warwick Business School, The University of Warwick, Coventry CV4 7AL, United Kingdom. florian.artinger@wbs.ac.uk
Juliane E. Kämmer
Affiliation:
Adaptive Behavior and Cognition, Max Planck Institute for Human Development, 14195 Berlin, Germany. analytis@mpib-berlin.mpg.demoussaid@mpib-berlin.mpg.dekaemmer@mpib-berlin.mpg.degigerenzer@mpib-berlin.mpg.dehttp://www.mehdimoussaid.com/
Gerd Gigerenzer
Affiliation:
Adaptive Behavior and Cognition, Max Planck Institute for Human Development, 14195 Berlin, Germany. analytis@mpib-berlin.mpg.demoussaid@mpib-berlin.mpg.dekaemmer@mpib-berlin.mpg.degigerenzer@mpib-berlin.mpg.dehttp://www.mehdimoussaid.com/
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Abstract

We demonstrate by means of a simulation that the conceptual map presented by Bentley et al. is incomplete without taking into account people's decision processes. Within the same environment, two decision processes can generate strikingly different collective behavior; in two environments that fundamentally differ in transparency, a single process gives rise to virtually identical behavior.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 37 , Issue 1 , February 2014 , pp. 76 - 78
Copyright
Copyright © Cambridge University Press 2014 

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References

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