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Choice output and choice processing: An analogy to similarity
Published online by Cambridge University Press: 06 November 2001
Abstract
The target article suggests that many practices of experimental economists are preferable to those used by psychologists studying judgment and decision making. The advantages of the psychological approach become clear when the focus of research shifts from choice output to choice processes. I illustrate this point with an example from research on similarity comparisons.
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- © 2001 Cambridge University Press