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Better Living: Advertising, Media, and the New Vocabulary of Business Leadership. By William L. BirdJr Evanston, Ill.: Northwestern University Press, 1999. x + 288. Bibliography, figures, index, and notes. Cloth, $30.00. ISBN 0810115859.

Published online by Cambridge University Press:  08 March 2017

Daniel Horowitz
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Type
Book Reviews
Information
Business History Review , Volume 73 , Special Issue 4: Business and the Environment , Winter 1999 , pp. 754 - 756
Copyright
Copyright © The President and Fellows of Harvard College 1999

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