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The Development of Marketing Thought. By Robert Bands. Homewood, Ill., Richard D. Irwin Inc., 1962. Pp. 284. $5.50.

Published online by Cambridge University Press:  24 July 2012

Orange A. Smalley
Orange A. Smalley
Affiliation:
Loyola University, Chicago
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Type
Book Reviews
Information
Business History Review , Volume 37 , Issue 1-2: Special Illustrated Fashion Issue , Spring/Summer 1963 , pp. 126 - 127
Copyright
Copyright © The President and Fellows of Harvard College 1963

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