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Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. By Davis Dyer, Frederick Dalzell, and Rowena Olegario. Boston: Harvard Business School Press, 2004. x + 467 pp. Illustrations, photographs, tables, figures, bibliography, notes, index. Cloth, $29.95. ISBN: 1-591-39147-4.

Published online by Cambridge University Press:  13 December 2011

Peter Miskell
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Type
Book Reviews
Information
Business History Review , Volume 78 , Issue 3 , Autumn 2004 , pp. 559 - 561
Copyright
Copyright © The President and Fellows of Harvard College 2004

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