“Amerikanisierung” deutscher Unternehmen: Wettbewerbsstrategien und Unternehmenspolitik bei Henkel, Siemens und Daimler-Benz (1945/49–1975) [“Americanization” of German companies: The competitive strategies and corporate politics of Henkel, Siemens, and Daimler Benz (1945/49–1975)]. By Susanne Hilger. Stuttgart: Franz Steiner, 2004. 314 pp. Illustrations, tables, figures, bibliography, notes. Cloth, €60.00. ISBN: 3-515-08283-2.

Christian Stadler

doi:10.1017/S0007680500080922

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“Amerikanisierung” deutscher Unternehmen: Wettbewerbsstrategien und Unternehmenspolitik bei Henkel, Siemens und Daimler-Benz (1945/49–1975) [“Americanization” of German companies: The competitive strategies and corporate politics of Henkel, Siemens, and Daimler Benz (1945/49–1975)]. By Susanne Hilger. Stuttgart: Franz Steiner, 2004. 314 pp. Illustrations, tables, figures, bibliography, notes. Cloth, €60.00. ISBN: 3-515-08283-2.

Volume 79, Issue 2
Christian Stadler
DOI: https://doi.org/10.1017/S0007680500080922

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“Amerikanisierung” deutscher Unternehmen: Wettbewerbsstrategien und Unternehmenspolitik bei Henkel, Siemens und Daimler-Benz (1945/49–1975) [“Americanization” of German companies: The competitive strategies and corporate politics of Henkel, Siemens, and Daimler Benz (1945/49–1975)]. By Susanne Hilger. Stuttgart: Franz Steiner, 2004. 314 pp. Illustrations, tables, figures, bibliography, notes. Cloth, €60.00. ISBN: 3-515-08283-2.

Volume 79, Issue 2
Christian Stadler
DOI: https://doi.org/10.1017/S0007680500080922

To save this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about saving content to Google Drive.

“Amerikanisierung” deutscher Unternehmen: Wettbewerbsstrategien und Unternehmenspolitik bei Henkel, Siemens und Daimler-Benz (1945/49–1975) [“Americanization” of German companies: The competitive strategies and corporate politics of Henkel, Siemens, and Daimler Benz (1945/49–1975)]. By Susanne Hilger. Stuttgart: Franz Steiner, 2004. 314 pp. Illustrations, tables, figures, bibliography, notes. Cloth, €60.00. ISBN: 3-515-08283-2.

Volume 79, Issue 2
Christian Stadler
DOI: https://doi.org/10.1017/S0007680500080922

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