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Fifty Years of Marketing in Retrospect. By Paul D. Converse. Austin, Texas, Bureau of Business Research, University of Texas, 1959. Pp. 104. $1.50.

Published online by Cambridge University Press:  24 July 2012

Kenneth H. Myers
Kenneth H. Myers
Affiliation:
Northwestern University
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Type
Book Reviews
Information
Business History Review , Volume 34 , Issue 3 , Autumn 1960 , pp. 389 - 390
Copyright
Copyright © The President and Fellows of Harvard College 1960

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