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Markteintritt und -bearbeitung in der Automobilindustrie: Volkswagen in den USA–Eine empirische Untersuchung auf Basis von Dunnings Eklektischem Paradigma [Market Entry and Cultivation in the Automobile Industry: The Volkswagen Company in the USA–An Empirical Investigation Based on Dunning's Eclectic Paradigm]. By Andreas Fricke. Bern: Peter Lang, 2007. 333 pp. Figures, tables, notes, index. Paper, €59.70. ISBN: 978-3-631-56779-1.
Published online by Cambridge University Press: 14 April 2011
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- Book Review
- Information
- Business History Review , Volume 84 , Issue 4: Business History and Varieties of Capitalism , Winter 2010 , pp. 841 - 843
- Copyright
- Copyright © The President and Fellows of Harvard College 2010