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The Nineteenth-Century American Trade Card

Published online by Cambridge University Press:  13 December 2011

Margaret E. Hale
Margaret E. Hale
Affiliation:
MARGARET E. HALE is visual materials archivist at Baker Library, Harvard Business School.
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Abstract

Industrialization, urbanization, and commercial expansion following the Civil War altered the social and economic landscape in America and contributed to the rapid development of new consumer markets. Manufacturers began to vie aggressively for consumer spending. It was the advertising trade card that met the need for an effective national advertising medium, heralding the arrival of an extraordinary variety of manufactured goods newly available to the American public.

Type
Research Note
Information
Business History Review , Volume 74 , Issue 4 , Winter 2000 , pp. 683 - 688
Copyright
Copyright © The President and Fellows of Harvard College 2000

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