Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes . Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.

Christy Ford Chapin

doi:10.1017/S0007680517001623

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Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes . Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.

Volume 91, Issue 4
Christy Ford Chapin
DOI: https://doi.org/10.1017/S0007680517001623

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Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes . Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.

Volume 91, Issue 4
Christy Ford Chapin
DOI: https://doi.org/10.1017/S0007680517001623

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Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes . Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.

Volume 91, Issue 4
Christy Ford Chapin
DOI: https://doi.org/10.1017/S0007680517001623

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Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes . Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.

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Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes . Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.

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