Una mirada a la historia del mercadeo en Colombia: Testimonio de Enrique Luque Carulla, 1930–2006 [A Brief Survey of the History of Marketing in Colombia: The Testimony of Enrique Luque Carulla, 1930–2006]. ByCarlos L. Dávila, Luis Fernando Molina, José Miguel Ospina, and Gabriel Pérez. Bogotá: Universidad de los Andes, 2008. 268 pp. Illustrations, figures, notes. Paper, COL$42,000.00. ISBN: 978-958- 695-334-4.

Julio Moreno

doi:10.1017/S0007680511001255

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Una mirada a la historia del mercadeo en Colombia: Testimonio de Enrique Luque Carulla, 1930–2006 [A Brief Survey of the History of Marketing in Colombia: The Testimony of Enrique Luque Carulla, 1930–2006]. ByCarlos L. Dávila, Luis Fernando Molina, José Miguel Ospina, and Gabriel Pérez. Bogotá: Universidad de los Andes, 2008. 268 pp. Illustrations, figures, notes. Paper, COL$42,000.00. ISBN: 978-958- 695-334-4.

Volume 85, Issue 4
Julio Moreno
DOI: https://doi.org/10.1017/S0007680511001255

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Una mirada a la historia del mercadeo en Colombia: Testimonio de Enrique Luque Carulla, 1930–2006 [A Brief Survey of the History of Marketing in Colombia: The Testimony of Enrique Luque Carulla, 1930–2006]. ByCarlos L. Dávila, Luis Fernando Molina, José Miguel Ospina, and Gabriel Pérez. Bogotá: Universidad de los Andes, 2008. 268 pp. Illustrations, figures, notes. Paper, COL$42,000.00. ISBN: 978-958- 695-334-4.

Volume 85, Issue 4
Julio Moreno
DOI: https://doi.org/10.1017/S0007680511001255

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Una mirada a la historia del mercadeo en Colombia: Testimonio de Enrique Luque Carulla, 1930–2006 [A Brief Survey of the History of Marketing in Colombia: The Testimony of Enrique Luque Carulla, 1930–2006]. ByCarlos L. Dávila, Luis Fernando Molina, José Miguel Ospina, and Gabriel Pérez. Bogotá: Universidad de los Andes, 2008. 268 pp. Illustrations, figures, notes. Paper, COL$42,000.00. ISBN: 978-958- 695-334-4.

Volume 85, Issue 4
Julio Moreno
DOI: https://doi.org/10.1017/S0007680511001255

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