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Published online by Cambridge University Press: 03 April 2017
Scientific papers must be accurate and readable. Writers must deliberately arrange their information in a way that will interest and be useful to readers, and write clearly and directly, in the simplest possible English. There is no need for scientific writing to be ponderously overformal. Key features of style are short sentences, a minimum of jargon, use of familiar words, active rather than passive constructions, and personal, direct statements.