Published online by Cambridge University Press: 06 March 2019
On December 12, 2000, the Federal Constitutional Court (FCC) issued its judgment concerning the controversial “shock” advertising campaign of the Italian fashion designer and retailer United Colors of Benetton. Momentaufnahme reported on the oral arguments before the FCC. (No. 3/2000 - Nov. 15, 2000). The Second Senate of the FCC found the 1995 decisions of the Federal Court of Justice (FCJ), which upheld bans on the Benetton advertisements, to be unconstitutional because the bans constituted an infringement of the constitutionally protected right to freely express one's opinion. The Benetton marketing campaign used large format photography depicting provocative issues, including: a duck smothered in oil, apparently from an oil-spill; children being exploited as laborers in a third-world factory; and a naked buttock bearing the stamp “H.I.V. Positive.” Publication of the Benetton advertisements had been challenged as “unfair competition” by a leading consumer protection group (Zentrale zur Bekämpfung unlauteren Wettbewerbs e.V., Bad Homburg).