Hostname: page-component-cd9895bd7-gxg78 Total loading time: 0 Render date: 2024-12-28T19:18:11.323Z Has data issue: false hasContentIssue false
  • English
  • Français

Trainees as consumers? How marketing can revitalize sexual harassment and racial discrimination training

Published online by Cambridge University Press:  28 July 2020

Radostina K. Purvanova Open the ORCID record for Radostina K. Purvanova [Opens in a new window]  and
Andrew Bryant
Radostina K. Purvanova*
Affiliation:
Drake University
Andrew Bryant
Affiliation:
Drake University
*
*Corresponding author. Email: ina.purvanova@drake.edu
Get access Rights & Permissions [Opens in a new window]

Abstract

An abstract is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content.
Image of the first page of this content. For PDF version, please use the ‘Save PDF’ preceeding this image.'
Type
Commentaries
Information
Industrial and Organizational Psychology , Volume 13 , Issue 2 , June 2020 , pp. 200 - 204
Copyright
© Society for Industrial and Organizational Psychology, Inc. 2020

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

AdAge. (1999, March 29). John Wannamaker. Retrieved from https://adage.com/article/special-report-the-advertising-century/john-wanamaker/140185.Google Scholar
Baalbaki, I. B., & Malhotra, N. K. (1995). Standardization versus customization in international marketing: An investigation using bridging conjoint analysis. Journal of the Academy of Marketing Science, 23(3), 182–194.10.1177/0092070395233003CrossRefGoogle Scholar
Bain, P. G., Hornsey, M. J., Bongiorno, R., & Jeffries, C. (2012). Promoting pro-environmental action in climate change deniers. Nature Climate Change, 2, 600–603.10.1038/nclimate1532CrossRefGoogle Scholar
Campbell, J. P., Kunchel, N. R., & Kostal, J. W. (2018). Training and learning in work roles. In Anderson, N., Ones, D. S., Sinangil, H. K., & Viswesvaran, C. (Eds.), Handbook of industrial, work, and organizational psychology (pp. 533–610). Sage: London.Google Scholar
Campbell, T. H., & Kay, A. C. (2014). Solution aversion: On the relation between ideology and motivated disbelief. Journal of Personality and Social Psychology, 107, 809–824.10.1037/a0037963CrossRefGoogle ScholarPubMed
Calfas, J. (2018, May 30). Was Starbucks’ racial bias training effective? Here’s what these employees thought. TIME Magazine. Retrieved from https://time.com/5294343/starbucks-employees-racial-bias-training/Google Scholar
Corner, A., & Hahn, U. (2009). Evaluating science arguments: Evidence, uncertainty, and argument strength. Journal of Experimental Psychology: Applied, 15, 199–212.Google ScholarPubMed
Dibb, S., & Simkin, L. (2010). Judging the quality of customer segments: Segmentation effectiveness. Journal of Strategic Marketing, 18(2), 113–131.10.1080/09652540903537048CrossRefGoogle Scholar
Facebook. (2020). Ad targeting. https://www.facebook.com/business/ads/ad-targetingGoogle Scholar
Germain, T. (2019, November 20), Digital billboards are tracking you. and they really, really want you to see their ads. Consumer Reports. Retrieved from https://www.consumerreports.org/privacy/digital-billboards-are-tracking-you-and-they-want-you-to-see-their-ads/.Google Scholar
Greszler, R. (2018). “Pay gap” myth ignores women’s intentional job choices. Heritage Foundation. Retrieved from https://www.heritage.org/jobs-and-labor/commentary/pay-gap-myth-ignores-womens-intentional-job-choicesGoogle Scholar
Hayes, T. L., Kaylor, L. E., & Oltman, K. A. (2020). Coffee and controversy: How applied psychology can revitalize sexual harassment and racial discrimination training. Industrial and Organizational Psychology: Perspectives on Science and Practice, 13(2), XXX–XXX.CrossRefGoogle Scholar
Hornsey, M. J., & Fielding, K. S. (2017). Attitude roots and jiu jitsu persuasion: Understanding and overcoming the motivated rejection of science. American Psychologist, 72(5), 459–473.10.1037/a0040437CrossRefGoogle ScholarPubMed
Jang, S. M. (2013). Framing responsibility in climate change discourse: Ethnocentric attribution bias, perceived causes, and policy attitudes. Journal of Environmental Psychology, 36, 27–36.10.1016/j.jenvp.2013.07.003CrossRefGoogle Scholar
Kotler, P., & Armstrong, G. M. (2018). Principles of Marketing (17th ed.). New York, NY: Pearson.Google Scholar
Kulik, C. T., Pepper, M. B., Roberson, L., & Parker, S. K. (2007). The rich get richer: Predicting participation in voluntary diversity training. Journal of Organizational Behavior, 28, 753–769.10.1002/job.444CrossRefGoogle Scholar
Lipman, J. (2018, January 25). How diversity training infuriates men and fails women. TIME Magazine, 191(4), 17–19.Google Scholar
Nyhan, B., & Reifler, J. (2010). When corrections fail: The persistence of political misperceptions. Political Behavior, 32(2), 303–330.10.1007/s11109-010-9112-2CrossRefGoogle Scholar
Petty, R. E., Barden, J., & Wheeler, S. C. (2009). The elaboration likelihood model of persuasion: Developing health promotions for sustained behavioral change. In DiClemente, R. J., Crosby, R. A., & Kegler, M. C. (Eds.), Emerging theories in health promotion practice and research (pp. 185–214). San Francisco, CA: Jossey-Bass.Google Scholar
Prime, J., & Moss-Racusin, C. A. (2009). Engaging men in gender initiatives: What change agents need to know. New York, NY: Catalyst.Google Scholar
Rose, J. (2018, May 29). “I’m not aware of that”: Starbucks employees receive racial bias training. National Public Radio. Retrieved from https://www.npr.org/2018/05/29/615263473/thousands-of-starbucks-stores-close-for-racial-bias-trainingGoogle Scholar
Rynes, S. L., Colbert, A. E., & O’Boyle, E. H. (2018). When the “best available evidence” doesn’t win: How doubts about science and scientists threaten the future of evidence-based management. Journal of Management, 44(8), 2995–3010.CrossRefGoogle Scholar
Sutton, D. (2018, June 8). How Vineyard Vines uses analytics to win over customers. Harvard Business Review. Retrieved from https://hbr.org/2018/06/how-vineyard-vines-uses-analytics-to-win-over-customersGoogle Scholar
Tynan, A. C., & Drayton, J. (1987). Market segmentation. Journal of Marketing Management, 2(3), 301–335.10.1080/0267257X.1987.9964020CrossRefGoogle Scholar
Yoong, M. (2018, September 5). No more “leaning in”: The neoliberal myth of the superhero businesswoman holds us all back. Conversation. Retrieved from https://theconversation.com/no-more-leaning-in-the-neoliberal-myth-of-the-superhero-businesswoman-holds-us-all-back-101922Google Scholar
Zarum, L. (2018, October 23). Some viewers think Netflix is targeting them by race. Here’s what to know. New York Times. Retrieved from https://www.nytimes.com/2018/10/23/arts/television/netflix-race-targeting-personalization.htmlGoogle Scholar