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Public relations: policy and practice of the International Committee of the Red Cross

Published online by Cambridge University Press:  13 January 2010

Alain Modoux
Alain Modoux*
Affiliation:
Head of the ICRC Press and Information Division
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Extract

For a long time it was considered at the ICRC, as in most other international organizations, that the function of an information service was to put out information on the institution's current activities and its general aims. No attention was paid to the true needs of those sections of the public who were at the receiving end, the only concern being the ICRC's short-term interests. This one-way process meant that the people to whom this flow of information was fed received it passively but there were no means of discovering what were their reactions, in other words, there was no feed-back.

Type
Research Article
Information
International Review of the Red Cross (1961 - 1997) , Volume 18 , Issue 207 , December 1978 , pp. 307 - 317
Copyright
Copyright © International Committee of the Red Cross 1978

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References

1 The International Committee of the Red Cross comprises two bodies: (a) the Assembly, which is the supreme policy-making body of the ICRC and is composed of 15 to 25 members, lays down principles and general policy and supervises all ICRC activities; (b) the Executive Board, which is responsible for the general conduct of affairs, exercises direct supervision over the administration of the ICRC, and comprises not more than seven members chosen from among the members of the ICRC.