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Motivational Considerations of the New Generations of Cruising

Published online by Cambridge University Press:  23 February 2012

Statia Elliot  and
HS Chris Choi
Statia Elliot*
Affiliation:
School of Hospitality and Tourism Management, University of Guelph, Canada. statia@uoguelph.ca
HS Chris Choi
Affiliation:
School of Hospitality and Tourism Management, University of Guelph, Canada.
*
*Address for correspondence: Statia Elliot, PhD, Assistant Professor, School of Hospitality and Tourism Management, University of Guelph, Guelph, Ontario N1G 2W1, Canada.
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Abstract

Cruise tourism is undoubtedly a high growth segment of the tourism industry, averaging an annual passenger growth of 7.4% since 1990. Behind this growth is a significant shift in the profile of the cruise passenger. What used to be a once-in-a-lifetime experience reserved for an older generation, now attracts repeat passengers, with as high as 85% having cruised before. Remarkably, the average age of cruisers has dropped from 65 years in the early 1970s, to 46 years in 2008, calling for a deeper understanding of the new generations of cruisers.

Keywords

cruise tourismbenefits soughtgenerational segmentation
Type
Articles
Information
Journal of Hospitality and Tourism Management , Volume 18 , Issue 1 , 01 June 2011 , pp. 41 - 47
Copyright
Copyright © Cambridge University Press 2011

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