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Research Note: The Growth of Cruising in Australia

Published online by Cambridge University Press:  23 February 2012

Ross Dowling
Ross Dowling*
Affiliation:
School of Marketing, Tourism & Leisure, Edith Cowan University, Western Australia. r.dowling@ecu.edu.au
*
*Address for correspondence: Ross Dowling, School of Marketing, Tourism & Leisure, Edith Cowan University, Joondalup WA 6027, Australia.
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Abstract

Cruising in Australasia is undergoing rapid growth far outstripping the increases in the United States (US) or United Kingdom (UK). In 2008 cruising grew by 5% in the US, 12% in the UK and 26% in Australia. Although this growth is off a much smaller base than that of the US or UK, nevertheless, cruising's growth ‘down under’ is making the industry sit up and take notice, and as a consequence more ships are being positioned in Australia and now New Zealand during the southern summer season. Little research has been undertaken in regard to the growth and the data that is available is largely confined to industry reports. This research note summarises the current information and highlights the growth of this niche form of tourism.

Keywords

cruisinggrowthAustralia
Type
Articles
Information
Journal of Hospitality and Tourism Management , Volume 18 , Issue 1 , 01 June 2011 , pp. 117 - 120
Copyright
Copyright © Cambridge University Press 2011

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