José Miguel Ospina Silva , Luis Fernando Molina Londoño , Gabriel Pérez Cifuentes and Carlos Dávila L. de Guevara , Historia de la investigación de mercados en Colombia: trayectoria empresarial de Napoleón Franco (Bogotá: Universidad de los Andes, 2016), pp. 505, pb.

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José Miguel Ospina Silva , Luis Fernando Molina Londoño , Gabriel Pérez Cifuentes and Carlos Dávila L. de Guevara , Historia de la investigación de mercados en Colombia: trayectoria empresarial de Napoleón Franco (Bogotá: Universidad de los Andes, 2016), pp. 505, pb.

Volume 48, Issue 4
JAIRO CAMPUZANO-HOYOS ^(a1)
DOI: https://doi.org/10.1017/S0022216X16001620

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José Miguel Ospina Silva , Luis Fernando Molina Londoño , Gabriel Pérez Cifuentes and Carlos Dávila L. de Guevara , Historia de la investigación de mercados en Colombia: trayectoria empresarial de Napoleón Franco (Bogotá: Universidad de los Andes, 2016), pp. 505, pb.

Volume 48, Issue 4
JAIRO CAMPUZANO-HOYOS ^(a1)
DOI: https://doi.org/10.1017/S0022216X16001620

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José Miguel Ospina Silva , Luis Fernando Molina Londoño , Gabriel Pérez Cifuentes and Carlos Dávila L. de Guevara , Historia de la investigación de mercados en Colombia: trayectoria empresarial de Napoleón Franco (Bogotá: Universidad de los Andes, 2016), pp. 505, pb.

Volume 48, Issue 4
JAIRO CAMPUZANO-HOYOS ^(a1)
DOI: https://doi.org/10.1017/S0022216X16001620

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José Miguel Ospina Silva , Luis Fernando Molina Londoño , Gabriel Pérez Cifuentes and Carlos Dávila L. de Guevara , Historia de la investigación de mercados en Colombia: trayectoria empresarial de Napoleón Franco (Bogotá: Universidad de los Andes, 2016), pp. 505, pb.

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