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Published online by Cambridge University Press: 14 March 2018
In case you didn't realize it, one of the things that is important about a business plan is to have an enthusiastic champion. I don't know if I've seen a person that has represented what she does more enthusiastically than Elaine did just now.
One of the reasons why I asked Elaine to go first was there's a lot of preparatory work that goes in place before you put together a business plan. Elaine did a very nice job in planning, and one of the key things in her Strategic Plan was that she took planning and made it a part of the business plan. A “S.W.O.T.” Analysis is an exercise that you go through when you are dealing with an enterprise that talks about Strengths, Weaknesses, Opportunities and Threats. Elaine put together the S.W.O.T. Analysis in addition to the current facility description and wish lists and that was extremely helpful in putting together her business plan.
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