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Representing and consuming “the East” in cultural markets

Published online by Cambridge University Press:  21 July 2015

Ayşe Öncü
Ayşe Öncü*
Affiliation:
Faculty of Arts and Social Sciences, Sabancı University, 34956 Orhanlı, Tuzla-İstanbul, Turkey, ayseoncu@sabanciuniv.edu
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Abstract

“The East” is an exceptional territory identified with Kurdish ethnicity within the geographical boundaries of the Turkish nation. This paper focuses on a critical historical moment, circa 2000-2004, when the promise of peace in this region was coupled with the explosive growth of urban consumer markets, to bring into public circulation a host of commercialized images of “the East” and “Eastern people.” It examines how “the East” became codified in popular television melodrama. It also tracks how “Eastern tourism” became incorporated into middle-class leisure practices. By juxtaposing television narratives and tourist narratives, it argues that the commodification in cultural markets both affirms its “exceptionalism” and challenges its taken-for-granted parameters.

Keywords

Exceptional territoriescultural marketstelevision melodramastourist narrativespopular grammar
Type
Research Article
Information
New Perspectives on Turkey , Volume 45: Special Issue on Turkishness and Its Discontents , Fall 2011 , pp. 49 - 73
Copyright
Copyright © New Perspectives on Turkey 2011

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