Published online by Cambridge University Press: 19 March 2013
Few transformations have been as important in American politics as the incorporation of African Americans into the Democratic Party over the course of the 1930s–60s and the Republican Party's growing association with more conservative positions on race-related policies. This paper traces the relationship between New Deal economic liberalism and racial liberalism in the mass public. A key finding is that by about 1940, economically-liberal northern white Democratic voters were substantially more pro-civil rights than were economically-conservative northern Republican voters. While partisanship and civil rights views were unrelated among southern whites, economic conservatives were more racially conservative than their economically liberal counterparts, even in the south. These findings suggest that there was a connection between attitudes towards the economic programs of the New Deal and racial liberalism early on, well before national party elites took distinct positions on civil rights. Along with grassroots pressure from African American voters who increasingly voted Democratic in the 1930s–40s, this change among white voters likely contributed to northern Democratic politicians' gradual embrace of civil rights liberalism and Republican politicians' interest in forging a coalition with conservative white southerners. In attempting to explain these linkages, I argue that the ideological meaning of New Deal liberalism sharpened in the late 1930s due to changes in the groups identified with Roosevelt's program and due to the controversies embroiling New Dealers in 1937–38.