Hostname: page-component-6bf8c574d5-xtvcr Total loading time: 0 Render date: 2025-02-27T02:30:37.087Z Has data issue: false hasContentIssue false
  • English
  • Français

A Rational Origin Obtained by the Method of Contingent Paired Comparisons

Published online by Cambridge University Press:  01 January 2025

Emir H. Shuford ,
Lyle V. Jones  and
R. Darrell Bock
Emir H. Shuford
Affiliation:
University of North Carolina
Lyle V. Jones
Affiliation:
University of North Carolina
R. Darrell Bock
Affiliation:
University of North Carolina
Get access Rights & Permissions [Opens in a new window]

Abstract

A new paired comparison method, based upon choices between lotteries, is developed for the measurement of utilities of objects with respect to the utility of receiving nothing, i.e., the status quo. The method is used to estimate the utilities of four birthday gifts. These objects had also been studied in an earlier experiment which used choices between single objects and pairs of objects to determine a rational origin. A comparison of the results of the two experiments indicates that both methods scale objects with respect to the same rational origin and unit of measurement.

Type
Original Paper
Information
Psychometrika , Volume 25 , Issue 4 , December 1960 , pp. 343 - 356
Copyright
Copyright © 1960 The Psychometric Society

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Footnotes

*

This research was supported under contract AF 49(638)-724 with the Air Force Office of Scientific Research and contract DA 19-129-QM-1045 with the Quartermaster Research and Engineering Command.

References

Davidson, D., Suppes, P., and Siegel, S. Decision making: an experimental approach, Stanford: Stanford Univ. Press, 1957.Google Scholar
Jones, L. V. Prediction of consumer purchase and the utility of money. J. Appl. Psychol., 1959, 43, 334–337.CrossRefGoogle Scholar
Jones, L. V. The problem of successive intervals scale origin, Natick, Mass.: Quartermaster Res. and Engng Cen., 1959.Google Scholar
Luce, R. D. Individual choice behavior, New York: Wiley, 1959.Google Scholar
Luce, R. D. and Raiffa, H. Games and decisions, New York: Wiley, 1957.Google Scholar
Mosteller, F. and Nogee, P. An experimental measurement of utility. J. polit. Econ., 1951, 59, 371–404.CrossRefGoogle Scholar
Stigler, G. J. The development of utility theory. J. polit. Econ., 1950, 58, 307–327.CrossRefGoogle Scholar
Thurstone, L. L. A law of comparative judgment. Psychol. Rev., 1927, 34, 273–286.CrossRefGoogle Scholar
Thurstone, L. L. The prediction of choice. Psychometrika, 1945, 10, 237–253.CrossRefGoogle ScholarPubMed
Thurstone, L. L. and Jones, L. V. The rational origin for measuring subjective values. J. Amer. statist. Ass., 1957, 52, 458–471.CrossRefGoogle Scholar
Torgerson, W. S. Theory and methods of scaling, New York: Wiley, 1958.Google Scholar
von Neumann, J. and Morgenstern, O.. Theory of games and economic behavior, Princeton: Princeton Univ. Press, 1947.Google Scholar