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Measurement of Subjective Values

Published online by Cambridge University Press:  01 January 2025

Harold Gulliksen
Harold Gulliksen*
Affiliation:
Princeton University and Educational Testing Service
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Abstract

Four different value laws are developed and tested by using them to predict the scale values of composite stimuli from the scale values of their components. These four laws are: an additive law, a square-root law, a logarithmic, and a negative exponential law. They are tried out on a set of food preferences by means of Pearson's Method of False Position. The negative exponential law of diminishing returns gave the best fit to the data but was not markedly better than any of the other laws.

Keywords

Public PolicyStatistical TheoryFood PreferenceFalse PositionComposite Stimulus
Type
Original Paper
Information
Psychometrika , Volume 21 , Issue 3 , September 1956 , pp. 229 - 244
Copyright
Copyright © 1956 The Psychometric Society

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