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A Rational Origin Obtained by the Method of Contingent Paired Comparisons

Published online by Cambridge University Press:  01 January 2025

Emir H. Shuford ,
Lyle V. Jones  and
R. Darrell Bock
Emir H. Shuford
Affiliation:
University of North Carolina
Lyle V. Jones
Affiliation:
University of North Carolina
R. Darrell Bock
Affiliation:
University of North Carolina
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Abstract

A new paired comparison method, based upon choices between lotteries, is developed for the measurement of utilities of objects with respect to the utility of receiving nothing, i.e., the status quo. The method is used to estimate the utilities of four birthday gifts. These objects had also been studied in an earlier experiment which used choices between single objects and pairs of objects to determine a rational origin. A comparison of the results of the two experiments indicates that both methods scale objects with respect to the same rational origin and unit of measurement.

Type
Original Paper
Information
Psychometrika , Volume 25 , Issue 4 , December 1960 , pp. 343 - 356
Copyright
Copyright © 1960 The Psychometric Society

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Footnotes

*

This research was supported under contract AF 49(638)-724 with the Air Force Office of Scientific Research and contract DA 19-129-QM-1045 with the Quartermaster Research and Engineering Command.

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