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Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru

Published online by Cambridge University Press:  21 June 2017

Trent Blare ,
Jason Donovan  and
Cesar del Pozo
Trent Blare*
Affiliation:
World Agroforestry Centre (ICRAF), Lima, Peru.
Jason Donovan
Affiliation:
World Agroforestry Centre (ICRAF), Lima, Peru.
Cesar del Pozo
Affiliation:
Centro Bartolomé de las Casas (CBC), Cusco, Peru.
*
*Corresponding author: t.blare@cgiar.org
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Abstract

Urbanization, changes in the retail sector and economic growth in developing countries may offer new opportunities to build connections between urban consumers and nearby farmers. The design of strategies to build such connections will require deeper insights into the food preferences of urban consumers. This paper presents a choice experiment of the preference of locally grown apples, avocados and pears vis-à-vis nonlocal equivalents with 300 consumers in a traditional market in Cusco, Peru. Willingness-to-pay estimates are derived from a multinomal logit analysis. We found that consumers who are younger and more educated and those with young children tend to be willing to pay more for locally produced apples, avocados and pears. The paper concludes with a discussion on the implications of the research for advancing efforts to localize food systems in developing countries and opportunities for future research.

Keywords

urban food systemsLatin Americamiddle income countriesconsumer preferenceshealthy dietsfood policy
Type
Research Paper
Information
Renewable Agriculture and Food Systems , Volume 34 , Issue 1 , February 2019 , pp. 50 - 61
Copyright
Copyright © Cambridge University Press 2017 

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