Breaking with long-held tradition, former President Donald J. Trump refused to accept that he had lost the 2020 presidential election to Joe Biden. Even after the election results showed a clear victory for Joe Biden and courts rejected more than 60 lawsuits filed by his campaign, Trump continued to repeat debunked conspiracy theories claiming that the election had been stolen from him. In a shocking turn of events, a mob of Trump’s supporters stormed the Capitol while Congress members met to officially certify the election for Biden. Their rampage interrupted the proceedings and ended with the deaths of a police officer and several rioters. Although a transfer of power to President Biden eventually happened as constitutionally prescribed, it did so under heavy guard from soldiers. Not long ago, this set of events happening in the United States would have been unthinkable (Almond and Verba Reference Almond and Verba1963), and indeed experts in American politics deemed the events of the 2020 election to be both significant and abnormal in the context of the country’s political history (Bright Line Watch Reference Watch2021).Footnote 1
The legitimacy of democratically elected governments rests in part on widespread acceptance of the outcome of elections, especially among those who lost (Anderson et al. Reference Anderson, Blais, Bowler, Donovan and Listhaug2005). Evidence from “consolidating” democracies shows that when politicians and their supporters refuse to accept defeat, it decreases support for the political system and increases the likelihood of attempts to overthrow the government through violent means (Przeworski Reference Przeworski1991; Reference Przeworski2005). Consequently, the willingness of incumbent politicians to accept defeat is a crucial test for democratic stability.
Of course, few like being on the losing side of an election, and some voters judge the integrity of an election based on whether their party’s candidate won (Baron and Hershey Reference Baron and Hershey1988; Cantu and Garcıa-Ponce Reference Cantú and Garcıa-Ponce2015; Sances and Stewart Reference Sances and Stewart2015). In countries with weak commitments to democracy, incumbents commonly make dubious charges of fraud when they do not win (Schedler Reference Schedler2001), and their supporters often believe them (Cantu and Garcıa-Ponce Reference Cantú and Garcıa-Ponce2015). Such claims are uncommon in consolidated democracies, making Donald Trump’s blatant lies all the more noteworthy and abnormal (Anderson et al. Reference Anderson, Blais, Bowler, Donovan and Listhaug2005).Footnote 2
The goal of this article is to study how lies shape voters’ perceptions about election integrity, support for violence, and ultimately, democratic stability. Most of our knowledge about lies and politics comes from the study of authoritarian countries. In these systems, citizens are obligated to live “within the lie” and behave “as if” they believe obvious falsehoods propagated by their governments (Havel Reference Havel2018; Wedeen Reference Wedeen2015). Many come to internalize regime narratives, and it is difficult to discern who really believes what (Kuran Reference Kuran1991; Shen and Truex Reference Shen and Truex2021). Dictators create an atmosphere in which they are continually portrayed as powerful, infallible, and the only viable option (Huang Reference Huang2015; Magaloni Reference Magaloni2006; Wedeen Reference Wedeen2015). To do so, authoritarian regimes sometimes propagate so-called big lies: those that are so grand that it is difficult to believe that someone would have the gall to make them up.
Before the 2020 election, it was unclear whether such an approach would be effective in a long-established democratic system like the United States. On the one hand, the presence of robust political competition and a free press works to limit the ability of politicians to manipulate public opinion (Chong and Druckman Reference Chong and Druckman2007; Zaller Reference Zaller1992). A cornerstone assumption in American free speech jurisprudence is that in a “marketplace of ideas,” truth wins out over falsehood (Brazeal Reference Brazeal2011). On the other hand, as partisan polarization transmogrifies into partisan sectarianism in the United States, it provides fertile ground for lies pedaled by politicians to take root and go unchecked by their partisans (Finkel et al. Reference Finkel, Bail, Cikara, Ditto, Iyengar, Klar, Mason, McGrath, Nyhan and Rand2020; Druckman, Peterson, and Slothuus Reference Druckman, Peterson and Slothuus2013; Van Bavel and Pereira Reference Van Bavel and Pereira2018). Social media allow “fake news” to spread rapidly through partisan networks and “echo chambers” (Del Vicario et al. Reference Del Vicario, Bessi, Zollo, Petroni, Scala, Caldarelli, Stanley and Quattrociocchi2016; Guess and Lyons Reference Guess, Lyons, Persily and Tucker2020), and lies about politics are more likely to spread than the truth (Vosoughi, Roy, and Aral Reference Vosoughi, Roy and Aral2018).
The 2020 presidential election offers an unparalleled opportunity to study whether a big lie spread by mainstream political actors can shape public perceptions in an established democracy. To shed light on the dynamics of public opinion before and after the 2020 presidential election, we created the Election Legitimacy Tracking Survey (ELTS), a nationally descriptive online survey implemented by an established survey research firm, Qualtrics, between October 27, 2020, and January 29, 2021 (n = 20,000). Our rolling cross-sectional design involved collecting daily surveys of 500 respondents for a month around the election and then biweekly surveys until nine days after President Biden was inaugurated, allowing us to see how public opinion about the election unfolded in real time. The project is unusual in that we did not know what the primary “treatment” (the election outcome) would be in advance, only that the election outcome would likely be contested. The historical importance of the election was evident well before the election, and other research teams were conducting similar survey research before and after the election independently from us (Bright Line Watch Reference Watch2020; Reference Watch2021; Clayton et al. Reference Clayton, Davis, Nyhan, Porter, Ryan and Wood2021; Drutman Reference Drutman2021; Pennycook and Rand Reference Pennycook and Rand2021). The ELTS not only complements these surveys but also provides a richer dataset in key respects.
In this article, we further develop the concept of the big lie by integrating research on cults of personality in authoritarian contexts with research on misinformation in democratic contexts. We then describe the ELTS in greater detail and show how key public opinion indicators unfolded between Election Day and a week after the Inauguration. Five key findings emerge from these data. First, and least surprisingly, we corroborate other research teams and news reports in finding that Republicans were much more likely to say that they believed the lie that Donald Trump won the election. Roughly one in four Americans say that they do not believe the election result was legitimate or identify Joe Biden as the winner. For Republicans, these proportions hover around 50%. Voters who are older, less educated, and categorize themselves as having lower social status are less likely to perceive the Biden win as legitimate. Second, even though many respondents said they would update their opinion in the direction of the truth if particular events happened (e.g., Biden is inaugurated), belief in the lie did not shift at the aggregate level when these events occurred. Third, Republican voters largely continued to link their identity to Trump as the loss became apparent and displayed net increases in self-esteem, suggesting that believing the lie helped “cut off reflected failure” (Hirt et al. Reference Hirt, Zillmann, Erickson and Kennedy1992; see also Boen et al. Reference Boen, Vanbeselaere, Pandelaere, Dewitte, Duriez, Snauwaert, Feys, Dierckx and Van Avermaet2002). Fourth, as President Trump’s attempts to overturn the election became more aggressive in early December, more Democrats expressed a willingness to engage in radical violent action aimed at the state. This willingness abated after Trump’s attempts to overturn the election failed, but support for radical political action remained higher among all voters than the preelection baseline. Fifth, a conjoint experiment shows that Republican voters will reward politicians who perpetuate the lie, giving Republican candidates an incentive to do so.
Our findings have implications for other established democracies. Many democracies are experiencing an increase in polarization and the loosening of the universal commitment to democratic norms (Przeworski Reference Przeworski2019), stimulating studies of the conditions that foster “democratic backsliding” (Bermeo Reference Bermeo2016; Carey et al. Reference Carey, Helmke, Nyhan, Sanders and Stokes2019; Gandhi Reference Gandhi2019; Graham and Svolik Reference Graham and Svolik2020; Levitsky and Ziblatt Reference Levitsky and Ziblatt2018; Svolik Reference Svolik2019; Waldner and Lust Reference Waldner and Lust2018). Often instigated by democratically elected politicians, prominent examples of backsliding include takeovers by Hugo Chávez in Venezuela, Vladimir Putin in Russia, and Recep Tayyip Erdoǧan in Turkey (Svolik Reference Svolik2019). A key feature of those transitions is that they were enabled by other elites and supported by partisans willing to trade off democracy for ideological aims (Carey et al. Reference Carey, Helmke, Nyhan, Sanders and Stokes2019; Reference Carey, Clayton, Helmke, Nyhan, Sanders and Stokes2020; Gandhi Reference Gandhi2019; Graham and Svolik, Reference Graham and Svolik2020; Svolik Reference Svolik2019). We observe many of these dynamics in the contemporary Republican Party, both at the elite and mass levels, and show how a big lie can be used strategically by a charismatic leader to capture a party and push it in an authoritarian direction. These findings offer additional support for the position that culture alone cannot sustain democratic norms (Dahl Reference Dahl1989; Przeworski Reference Przeworski2005). Even established democracies are fragile, and the strategic decisions made by elites have potentially dire consequences.
The Politics of Lies
We consider big lies to be a form of disinformation, which is commonly defined as “false information that is purposely spread to deceive people” (Guess and Lyons Reference Guess, Lyons, Persily and Tucker2020; Lazer et al. Reference Lazer, Baum, Benkler, Berinsky, Greenhill, Menczer and Metzger2018). The term has its origins in Nazi Germany; Adolph Hitler infamously describes the power of lies in Mein Kampf. Footnote 3 In comparison to run-of-the-mill disinformation, the big lie is grander in scope—the audacity of the mistruth is what is thought to make it powerful. The lie itself also originates from those in power, usually in their effort to stay in power or preserve a political advantage. Finally, a big lie usually contains elements of conspiracy, centering around the idea that a hidden group of powerful people exerts some nefarious influence on society behind the scenes (Guess and Lyons Reference Guess, Lyons, Persily and Tucker2020; Sunstein and Vermeule 2009).
In authoritarian systems, lies, along with propaganda and political indoctrination, demonstrate the dominance of the regime (Havel Reference Havel2018; Huang Reference Huang2015; Magaloni Reference Magaloni2006; Wedeen Reference Wedeen2015). Wedeen (Reference Wedeen2015) describes how citizens in Syria were forced to publicly display loyalty to Hafiz al-Assad, repeating statements everyone knew to be patently false: Assad knew “all things about all issues” and was even the country’s “premier pharmacist.” As Huang (Reference Huang2015) shows, exposure to this sort of messaging does not necessarily increase support of the regime, but it does dissuade dissent and send a strong signal that the government can maintain order.
Political systems built on lies and domination may foster preference falsification—a disconnect between what people say they believe and what they privately believe—and inflate the observed public support for the regime as a result (Kuran Reference Kuran1991; Shen and Truex Reference Shen and Truex2021). Big lies told by elites can thus engender millions of smaller lies at the individual level, as citizens are forced to present themselves a certain way out of fear. In such settings, a central feature of political life is that, although people publicly acquiesce to a lie, no one really knows who believes what (Havel Reference Havel2018; Wedeen Reference Wedeen2015).
Research on disinformation shows us that people can readily accept mistruths when they are consistent with their preferences (Douglas, Sutton, and Cichocka Reference Douglas, Sutton and Cichocka2017; Duran, Nicholson, and Dale Reference Duran, Nicholson and Dale2017; Kim and Kim Reference Kim and Kim2019; Murphy et al. Reference Murphy, Loftus, Grady, Levine and Greene2019; Nyhan and Reifler Reference Nyhan and Reifler2010; Van Prooijen and Jostmann Reference Van Prooijen and Jostmann2013). Whether partisans believe congenial misinformation, they are willing to spread it to disparage opposing partisans (Osmundsen et al. Reference Osmundsen, Bor, Vahlstrup, Bechmann and Petersen2021). Consequently, lies are more likely to spread “farther, faster, deeper, and more broadly than truth” (Vosoughi, Roy, and Aral Reference Vosoughi, Roy and Aral2018, 1147). Moreover, people are especially susceptible to accept misinformation that highlights threats (Blaine and Boyer Reference Blaine and Boyer2017) and are more likely to believe and spread lies and rumors that paint outgroups as dangerous (Horowitz Reference Horowitz2001).
Data
We administered the ELTS online through the Qualtrics survey platform; this established and respected online survey research firm recruits participants and verifies their names, addresses, and dates of birth before inviting them to join their sampling panels. It incentivizes participation in surveys by compensating respondents with money or money equivalents, such as Amazon credits, and it conducts validity checks of responses to produce a high-quality sample. Importantly, the data quality and representativeness of Qualtrics samples have been independently verified by scholars to be in line with probability samples like the General Social Survey and the American National Election Studies (Boas, Christenson, and Glick, Reference Boas, Christenson and Glick2020). We restricted the population to US citizens who are registered to vote.Footnote 4
The project employs a rolling cross-sectional design. We received a sample of 500 new respondents every day beginning October 27, 2020, through November 20, 2020. After November 20 we collected samples on Tuesday and Friday of each week, with pauses for holidays. In total, we collected 20,000 responses over 40 daily samples through January 29, 2021. For each daily sample, we calculated poststratification weights to align the sample with known characteristics of the population. Our weighting scheme was implemented using entropy balancing and included information on gender, age, race, partisanship, education, and region (Hainmueller Reference Hainmueller2012). This process resulted in weighted daily samples that all had the same composition of these five core demographic characteristics and matched the composition of the US electorate.
The Supplementary Material contains more discussion of the sample recruitment process and how it compares to relevant population statistics. Figures SI1 and SI2 show stability in the sample composition over time. The sample matches the population of registered voters with respect to turnout, gender, and partisanship, but it skews younger and more educated than the population. Black voters are slightly overrepresented. Departures like these are common in survey research, and the poststratification weights result in daily samples that are tied to population proportion, weighting respondents from underrepresented groups slightly more heavily. Our key substantive findings are not sensitive to this weighting decision.
The core questionnaire was kept largely the same throughout the project. Respondents first answered standard demographic questions and provided information on their partisan affiliations and voting history. The next module included questions on the legitimacy of the election. The remainder of the survey included several standard question batteries to measure support for political violence (Moskalenko and McCauley Reference Moskalenko and McCauley2009), the need for chaos (Petersen, Osmundsen, and Arceneaux Reference Petersen, Osmundsen and Arceneaux2018), anxiety and depression (Zigmond and Snaith Reference Zigmond and Snaith1983), self-esteem (Schmitt and Allik Reference David and Allik2005), and support for democratic norms (Inglehart Reference Inglehart2003). These batteries were presented in random order; the question order was also randomized within each battery. The final module was a short Word Association Test that asked respondents the first words that come to mind for several cues, including Donald Trump and Joe Biden. The wordings for key questions used in this article are included in the Supplementary Material.
Results
Perceptions of Legitimacy
Figure 1 shows perceptions of the election outcome over time. The top panel shows the proportion of registered voters who identified Biden as the winner of the 2020 presidential election, and the bottom panel shows the proportion who viewed the election as legitimate.Footnote 5
These proportions stayed relatively fixed over the three months following the election. Only three out of four registered American voters believe Joe Biden legitimately won the election. For reference, we also note the major events that occurred throughout the postelection period. It is noteworthy how little perceptions moved in response to significant political events like the Electoral College vote, the Capitol insurrection, or Biden’s inauguration. Americans’ perceptions of the election outcome were largely fixed by mid-November.
Consistent with contemporaneous survey research (Bright Line Watch, Reference Watch2020; Drutman, Reference Drutman2021; Pennycook and Rand, Reference Pennycook and Rand2021), our data show a sharp partisan divergence in perceptions of the election. Figure 2 presents the same outcomes broken out by party identification. Shortly after the initial election results came in on the evening of November 3, most Democrats identified Joe Biden as the winner and perceived the outcome as legitimate. This proportion rose to close to 100% after the election results were called by most media outlets on November 7. Republican voters increasingly identified Biden as the winner as the results came in, but this proportion plateaued at around 40% and remained relatively stable thereafter. Likewise, half of Republican voters consistently said they did not view Biden as the legitimate winner. Voters who identify as independent or members of other parties increasingly accepted the legitimacy of a Biden win as the results came in from different states, but again, this proportion plateaued. Nine days after Joe Biden was sworn in as president, roughly 25% of unaffiliated voters did not view the election as legitimate.
Although there has been a “winners–losers gap” in confidence about the vote count in US elections at least since 2000, the majority of voters on the losing side in previous elections were “very confident” that the vote count was accurate (Alvarez, Hall, and Llewellyn Reference Alvarez, Michael and Llewellyn2008; Sances and Stewart Reference Sances and Stewart2015; Sinclair, Smith, and Tucker Reference Sinclair, Smith and Tucker2018). The 2000 election offers another benchmark because its outcome was reasonably in doubt. George W. Bush lost the popular vote by a half-million votes but won the Electoral College vote by a thin margin in the state of Florida. Al Gore requested a recount of the ballots in Florida, and the process dragged on in the weeks following the election. In a controversial decision, the Supreme Court stopped the Florida recount as the meeting of the Electoral College loomed, effectively awarding the presidency to George W. Bush. Despite the acrimony over the decision, Al Gore conceded the election. Even though there were objective reasons to doubt the outcome, only 18% of Americans said they believed Bush stole the election (Carroll Reference Carroll2001), and 61% of Americans who voted for Gore said they viewed Bush as the legitimate president (Moore Reference Moore2000). In contrast, fewer voters in the aftermath of the 2020 election saw the outcome as legitimate, even though Joe Biden defeated Donald Trump by a comfortable margin in both the Electoral College and the popular vote. These findings are consistent with preelection research showing that exposure to Trump’s rigged election rhetoric lowered Republicans’ confidence in the election (Clayton et al. Reference Clayton, Davis, Nyhan, Porter, Ryan and Wood2021) and support the notion that, by repeating the big lie about a stolen election, Donald Trump undermined the legitimacy of Biden’s presidency among a substantial portion of Americans
What Would Change the Minds of Believers in the Big Lie?
From November 16 to December 15, we asked respondents who identified Trump as the winner a “yes” or “no” question of this form: “Would you believe that Joe Biden won the election if…”, followed by a hypothetical political event. Overall, 1,245 respondents, more than three-quarters of them Republican (76%), saw this question over the 11 waves of the survey in which it was included. The results are presented in table 1.
Note: The table displays the responses to a question that was shown to respondents who did not identify Joe Biden as the winner of the election even after the race had been called. The question was only included in the survey from November 16 to December 15, 2020. All data drawn from Election Legitimacy Tracking Survey (ELTS).
The data indicate a general reluctance to shift perceptions of the outcome, even with new political developments. Of the voters who denied the outcome, 28.7% said they would believe Biden won if Republican leaders like Mitch McConnell were to say that Biden had won more votes. About 31.0% would believe Biden won if the Electoral College were to award him a majority of votes, and 42.9% would believe Biden won if there were a Supreme Court decision to that effect. About 45.2% of people who identified Trump as the winner would believe Biden won if Trump were to concede. About 33% of respondents who did not view the Biden win as legitimate did not identify any event that would make them think he actually won.
These findings echo a similar approach used by Pennycook and Rand (Reference Pennycook and Rand2021), who also found that a minority of voters who believed the big lie said they would accept Biden as the legitimate president if the Supreme Court did not overturn the election or if Joe Biden were inaugurated president.Footnote 6 Nonetheless, as these events unfolded, we did not observe equivalent increases in acceptance of the outcome. In the one-month period from November 16 to December 15, we surveyed 1,558 Republican voters, 941 (60.4%) of whom refused to identify Biden as the election winner. Based on this estimate, as well as the data from the hypothetical scenarios shown in table 1, we would have expected about 585 of those voters to have come around by Inauguration Day, yielding an overall acceptance rate of the Biden win among Republican voters at around 76%. The actual proportion continued to hover around 40%, which suggests a certain stickiness to the lie. Voters who bought into Trump’s stolen election narrative do not appear to readily update their perceptions of events.
Low levels of political interest could explain this lack of updating: voters might not have been paying attention to the Supreme Court decision on December 11 to reject the Texas lawsuit, or the Electoral College vote a few days later, or McConnell’s subsequent endorsement of Biden’s win. But even the most salient events like Biden’s inauguration did not increase acceptance of the outcome. Moreover, Pennycook and Rand (Reference Pennycook and Rand2021) found that Trump voters who were the most knowledgeable about politics were more likely to believe the election was stolen. Our intuition is that, by the end of the election, the reluctance to acknowledge the Biden win among Republicans was likely driven more by motivated reasoning, selective exposure to slanted news coverage, and perhaps a degree of “expressive responding” than by low political awareness (Osmundsen et al. Reference Osmundsen, Bor, Vahlstrup, Bechmann and Petersen2021; Schaffner and Luks Reference Schaffner and Luks2018).
Who Is Most Likely to Believe the Big Lie?
Figure 3 explores who is most likely to reject the election result. It presents the results of a simple linear probability model, regressing the binary legitimate variable on demographic covariates of interest. The left panel presents results for Republican voters, and the right panel presents results for voters who identified no partisan affiliation.
We observe that voters who are older, less educated, and categorize themselves as having lower social status are less likely to perceive the Biden win as legitimate. These relationships hold for both Republican and Independent voters, although they are more pronounced among Republican respondents. Independent voters are also much more likely to accept the election outcome. These findings correspond with recent research showing that less educated voters (Abou-Chadi and Hix Reference Abou‐Chadi and Hix2021) and those who feel that they have lower social status (Kriesi and Schulte-Cloos Reference Kriesi and Schulte-Cloos2020; Mutz, Reference Mutz2018) are more likely to support right-wing populist politicians. Our findings also shed some light on why contemporaneous research shows that belief in the lie is associated with right-wing attitudes (Drutman, Reference Drutman2021).
Support for Radical and Violent Political Action against the State
As polarization increases in the United States, so does acceptance of political violence (Kalmoe and Mason Reference Kalmoe and Mason2021). This is nothing new. Partisan political violence is tightly woven into US history from the American Revolution through the Civil War and Jim Crow eras (Kalmoe Reference Kalmoe2020), and the 2020 election may have caused many Republicans to justify using violence to prevent Joe Biden from being elected (Bright Line Watch Reference Watch2020; Mason and Kalmoe Reference Kalmoe and Mason2021; Pennycook and Rand Reference Pennycook and Rand2021). Building on this work, we explore whether the perpetuation of the lie potentially mobilized support for violent political action.
The ELTS core questionnaire included the Radicalism Intention Scale (RIS), which assesses a respondent’s readiness to participate in violent or illegal political action against the legal authorities to achieve their political goals (Moskalenko and McCauley Reference Moskalenko and McCauley2009). The RIS is related to, but distinct from, measures of partisan violence, such as Kalmoe and Mason’s (Reference Kalmoe and Mason2021) measure. The RIS specifically addresses the willingness to use violence against authorities to fight for one’s political group, whereas measures of partisan violence focus on the use of violence against opposing partisans. The RIS items measure willingness to participate in a violent protest, attack police forces, encourage others to participate in illegal protests, and go to war on behalf of one’s social group, among other behaviors (see the Supplementary Material for exact question wordings). Disputes over election legitimacy in consolidating democracies sometimes lead partisans of the losing side to attempt to overthrow the government through violent means (Przeworski Reference Przeworski1991; Reference Przeworski2005), and we included the RIS on the survey because it focuses on one’s willingness to target state agents. Respondents were asked their level of agreement on a scale of 1–5, and their answers were averaged over the five questions in the battery. Higher scores indicate greater agreement and willingness to participate in violence (mean = 2.67, SD = 1.21).
Figure 4 shows the evolution of support for radical and violent political action over time, again disaggregating the data by partisanship.Footnote 7 We observe higher levels of support for radical action among partisans and a noticeable increase in support for radical action against the state among Democrats in the immediate aftermath of the election. This Democratic support peaked just before the Electoral College met on December 14, perhaps in response to Trump’s public efforts to pressure local officials and legislators to dismiss votes from key states. Trump’s perpetuation of the lie, coupled with his attempts to overturn the election result, may have pushed Democratic voters into a more radical mindset. As table 2 shows, this mindset changed substantially after the election result was secured by the Electoral College vote, the events of January 6, and Democrats regained control of the White House and the Senate; yet support for violence among Democrats remained significantly higher than preelection levels even after Biden was inaugurated.
Note: The table shows coefficient estimates from regressions of RIS on event indicators. Standard errors shown in parentheses. All data drawn from Election Legitimacy Tracking Survey (ELTS).
Figure 5 explores precisely which members of the US population believe radical political action is most justified. The relationships that emerge are the same for Democrats, Republicans, and unaffiliated voters. We observe that voters who are younger, male, more educated, and of higher social status are more likely to say that radical action and violence are justified to defend one’s group. Given that the RIS taps a willingness to engage in state-targeted violent action, it makes sense that younger men would be more likely to contemplate such behavior.
Psychological Motivations for Believing the Big Lie
In the “Three (Football) Field Study,” Cialdini et al. (Reference Cialdini, Borden, Thorne, Walker, Freeman and Sloan1976) show that students had a greater tendency to wear their school’s apparel after a football team victory than a defeat and were more likely to use the word “we” when describing a win than a loss. In a related set of experiments, Hirt et al. (Reference Hirt, Zillmann, Erickson and Kennedy1992) show that, after observing their team win, fans have higher levels of self-esteem and enhanced performance on certain cognitive tasks. This behavior has been labeled “bask(ing) in reflected glory” (BIRGing). The obverse tendency is known as CORFing—cutting off reflected failure. People dissociate themselves with perceived losers to manage their own identities and self-concepts (Boen et al. Reference Boen, Vanbeselaere, Pandelaere, Dewitte, Duriez, Snauwaert, Feys, Dierckx and Van Avermaet2002; Hirt et al. Reference Hirt, Zillmann, Erickson and Kennedy1992). Partisan ties in American politics operate through similar identity-based mechanisms (Green, Palmquist, and Schickler Reference Green, Palmquist and Schickler2002; Iyengar, Sood, and Lelkes Reference Iyengar, Sood and Lelkes2012; Lyons et al. Reference Lyons, Farhart, Hall, Kotcher, Levendusky, Miller and Nyhan2021), and some researchers theorize that the “winners–losers” gap in satisfaction after elections may reflect losing voters’ attempts to cope with a hit to their social identity (Sances and Stewart Reference Sances and Stewart2015).
To study the extent to which the 2020 election shaped social identity maintenance, we included measures of self-esteem and a novel measure of how much survey respondents’ identities are connected to their support for Donald Trump. The top panel of figure 6 shows an index of identification with Trump.Footnote 8 We see some degree of de-identification with Trump among Republicans over the course of the election, but the effect size is relatively modest, only -0.17 points on a 5-point scale (about one-fifth of a standard deviation). This obscures some important temporal variation, including the noticeable drop in identification (-0.28 points) with Trump just after the Capitol insurrection and then a rebound in identification with him shortly thereafter. But by the end of the election, the mean level of the index among Republican voters remained 3.62 out of 5.
The ELTS questionnaire included the 10-question battery for the Rosenberg (Reference Rosenberg1965) Self-Esteem Scale. Curiously, we observe sizable increases in self-esteem among Republicans as a group over the course of the election, as shown in the bottom panel of figure 7. There is a strong upward trend in the self-esteem score among Republicans in the weeks following the Capitol insurrection and Biden’s inauguration.
Our interpretation of these patterns is that the big lie opened up two alternative paths to self-concept preservation among Republicans, given the identity threat posed by the election loss (Nyhan and Reifler Reference Nyhan and Reifler2019). Voters could de-identify with Trump, “cutting off his reflected failure” by rendering him less central to their identities. Alternatively, they could accept the big lie and simply deny the election loss altogether, rejecting the failure and preserving their self-concept (Boen et al. Reference Boen, Vanbeselaere, Pandelaere, Dewitte, Duriez, Snauwaert, Feys, Dierckx and Van Avermaet2002; Hirt et al. Reference Hirt, Zillmann, Erickson and Kennedy1992; Lyons et al. Reference Lyons, Farhart, Hall, Kotcher, Levendusky, Miller and Nyhan2021). From the data it appears that more than half of Republican voters are choosing that second path, which was made popular and socially acceptable by Trump himself. Indeed, for Republican voters who deny that Biden won the election, identification with Trump actually increased (0.155 points) after the election was called. For voters who accepted that he lost, identification went down after the race was called relative to the preelection baseline (-0.566 points).
The Consequences of the Big Lie
It is possible that these results reflect some degree of “expressive responding,” wherein many of Trump’s supporters merely say they believe the lie to signal their support (Schaffner and Luks Reference Schaffner and Luks2018) or because of pressure to conform (Kuran Reference Kuran1991). Even so, the perpetuation of the lie could still shape how Republican elites behave. As long as elected Republican politicians perceive that they will be punished for not contesting the election results, they may go along with the big lie to preserve their career prospects. To borrow Wedeen’s (Reference Wedeen2015) language, they will behave “as if” they believe.
To assess the electoral consequences of the lie, we included a paired conjoint experiment on the ELTS questionnaire beginning on January 12 (Hainmueller, Hangartner, and Yamamoto Reference Hainmueller, Hangartner and Yamamoto2015; Hainmueller, Hopkins, and Yamamoto Reference Hainmueller, Hopkins and Yamamoto2014; Teele, Kalla, and Rosenbluth Reference Teele, Kalla and Rosenbluth2018). The conjoint questions asked Republican and Independent respondents to imagine a hypothetical Republican congressional primary race, presenting them with a choice of two Republican candidates (each respondent evaluated three pairs of Republican candidates). Respondents then viewed a table of two candidate profiles with randomly assigned attributes like profession, age, ethnicity, and gender, along with their position on the big lie. Candidates who bucked the lie stated that they would have voted to certify the election for Joe Biden, whereas those who supported it said that they would not have. Figure SI3 in the Supplementary Material shows how the profiles appeared in the survey.
After we implemented the conjoint experiment, we received criticisms of the design that are worth raising here. First, the design is a bit heavy-handed in that the text about the candidate’s stance on the election is the only policy stance. It stands out from the demographic and professional attributes on the survey and perhaps primes respondents to think about that dimension more than they otherwise would. Second, our conjoint experiment could have included a third option, whereby the candidate declines to say who won the election at all. This would have more closely mirrored the actual strategic environment, given that many Republicans employed that tactic at the time of the survey (“Where Republicans in Congress” 2020). We are unable to make these changes after the fact, and readers should interpret our findings here with these caveats in mind. For what it is worth, our intention was to simulate a primary election in which the big lie becomes a central issue—perhaps stoked by the former president himself—and we believe that our conjoint design accomplishes that goal.
Because these attributes were randomly assigned, we can recover the average marginal component effect (AMCE) of the attribute on selection for political office using a simple linear regression, clustering the standard errors at the respondent level (Hainmueller, Hopkins, and Yamamoto Reference Hainmueller, Hopkins and Yamamoto2014). For Republican respondents in the experiment, all else equal, a candidate who said Trump won is favored by 5.7 percentage points relative to a candidate who said Trump lost. This effect is in line with and is smaller than a similar conjoint experiment independently implemented by Bright Light Watch (Reference Watch2021) a week after ours was completed as well as one conducted by Noble and Carlson (N.d.) a year after the election.
Further, we find an asymmetry in the data after subsetting the analysis by Republican voters who believe the election is legitimate (figure 7; panel 2) and those who do not (panel 3). For those who say the election is legitimate, a candidate who admits Trump lost is favored by about 17.9 percentage points. For those who say the election is not legitimate, a candidate who insists Trump won is favored by about 25.3 percentage points. These findings show how the big lie could be a polarizing issue among Republican voters and how potential candidates must navigate substantial uncertainty, because they might not know the distribution of the two types in their districts (Broockman and Skovron Reference Broockman and Skovron2018). Given this asymmetry, the safest course of action for most Republican candidates may be to avoid taking on this issue, even if they do not believe the lie. This is a form of self-censorship (Shen and Truex Reference Shen and Truex2021).
Discussion
Our study systematically documents a new feature of American political life: roughly one- fourth of the country and half of the Republican Party rank and file say that they buy into the idea that the election was stolen from President Trump. Across the 40 days of our study, acceptance of this big lie was pervasive, sticky, and consequential. This echoes a dynamic typically observed in authoritarian regimes, in which a charismatic leader creates blatant falsehoods to justify his hold on power and requires everyone to behave as if those lies are true. Donald Trump eschewed the long democratic tradition of stepping aside and pledging support to his opponent once the results were no longer in doubt to any reasonable observer. Likely aided by the increasingly sectarian nature of partisan polarization (Finkel et al. Reference Finkel, Bail, Cikara, Ditto, Iyengar, Klar, Mason, McGrath, Nyhan and Rand2020), as well as psychological needs to maintain a positive self-image, a sizable portion of his electoral base behaved as if they believed clear falsehoods. In turn, when it was unclear whether attempts to overturn the results of the election would work, many of those who did not support Trump expressed support for radical violence aimed at attacking the state apparatus.
It would be easy to dismiss these findings as partisan cheerleading. After all, the United States is very polarized along partisan lines, and people are not always truthful with pollsters. Nonetheless, we believe that our findings have important and potentially troubling implications for American democracy. Even if every single survey respondent who said that the election was stolen from Donald Trump knew that Joe Biden was the legitimate winner of the election, it still has the power to create the impression that “this is what people believe.” To borrow from the authoritarian politics literature, people are behaving “as if” they believe and choosing to “live within the lie” (Havel Reference Havel2018; Wedeen Reference Wedeen2015).
The results from the conjoint experiment illustrate that whether Republicans really believe that the election was not stolen from Trump, many will reward Republican candidates who claim that it was. As a result, it makes it difficult for Republican leaders to take a stand against the big lie and requires them to at least pretend that the foundation of American democracy—its electoral apparatus—is corrupt and broken. The big lie around the 2020 election has allowed Trump to dominate other Republican elites, in a fashion not dissimilar from how leaders in authoritarian systems force their citizens to perpetuate lies (Wedeen Reference Wedeen2015). Many Republican lawmakers at the federal and state levels have embraced the big lie (Rutenberg, Corasaniti, and Feuer, Reference Rutenberg, Corasaniti and Feuer2021), while most stay silent about what they believe (“Where Republicans in Congress” 2020). The handful of Republican leaders who have pushed forcefully against the lie have been punished, such as Liz Cheney who was stripped of her leadership position in the Republican Party (Sotomayor and Alemany Reference Sotomayor and Alemany2021).
We find this possibility troubling for five reasons. First, it makes it difficult for Republicans in Congress to work with Democratic counterparts to fashion bipartisan legislation. Second, it provides a rationale for limiting voting rights and for enacting “reforms” that would make it easier to jettison ballots, in turn accelerating democratic backsliding in states controlled by Republican leaders who either believe or feel pressure to behave as if they believe the big lie (Grumbach Reference Grumbach2021). Third, it sets a precedent that if one does not win an election, claiming fraud will not only go unpunished by the public but might even help galvanize one’s side. Fourth, if claims of fraud become a regular feature of American elections in the future, they could stoke violence and undermine support for the democratic system (Albertson and Guiler Reference Albertson and Guiler2020; Kingzette et al. Reference Kingzette, Druckman, Klar, Krupnikov, Levendusky and Ryan2021). Finally, we know that executive takeovers and other forms of democratic breakdown are often enabled and abetted by opportunistic elites (Gandhi Reference Gandhi2019; Graham and Svolik Reference Graham and Svolik2020; Svolik Reference Svolik2019), and the dynamics surrounding the big lie give Republican lawmakers pressure to cater to antidemocratic forces within the party.
Democracy often dies with the consent of the people it empowers (Moehler and Lindberg Reference Moehler and Lindberg2009). If voters do not hold their own party’s politicians accountable or, worse, egg them on to undo democratic processes to achieve partisan ends (Carey et al. Reference Carey, Clayton, Helmke, Nyhan, Sanders and Stokes2020; Svolik Reference Svolik2019), it threatens the stability of the American democratic system.
Supplementary Materials
To view supplementary material for this article, please visit http://doi.org/10.1017/S1537592722000901.
Acknowledgment
Our gratitude goes to the University Center for Human Values and Data Driven Social Science Initiative at Princeton University for funding support. Additional financial support was provided by Temple University. We are grateful for helpful feedback from the editor, three anonymous reviewers, David Broockman, Nathan Kalmoe, Romain Lachat, Yphtach Lelkes, Tali Mendelberg, Markus Prior, and participants at the Séminaire Général de CEVIPOF at Sciences Po.