This paper was conceived as a keynote lecture for the Medieval Europe Research Congress (MERC) 2012 in Helsinki. The author himself has gone a long way from the more or less exclusively ship-functionalist perspective he presented at the first conference of this kind, Medieval Europe in 1992 in York. The intention here is to inspire other maritime archaeologists who may be stuck in studying ship technologies to apply their knowledge in contextual and cross-disciplinary approaches to ships, landscapes, and the human mind of the Middle Ages. A few examples of possible ways are discussed, albeit admittedly incompletely. These include a number of examples from the author's own research, which were strongly under the influence of a functionalist and techno-practical perspective in the 1990s.