Given a morphism T from a Banach algebra ℬ to a commutative Banach algebra 𝒜, a multiplication is defined on the Cartesian product space 𝒜×ℬ perturbing the coordinatewise product resulting in a new Banach algebra 𝒜×Tℬ. The Arens regularity as well as amenability (together with its various avatars) of 𝒜×Tℬ are shown to be stable with respect to T.