This article investigates the recent proliferation of family-themed homosexual stories in China based on life-history interviews and participant observation conducted in Shenzhen. We develop the concept of “neo-Confucian homonormativity” – characterized by a harmonious relationship between gay men and their families of origin and their ability and aspiration to enter a monogamous relationship and become parents – to explain the production, circulation and consumption of these stories in the Chinese gay community. We argue that these stories are socially embedded actions enabled by the emerging neoliberal sexual politics in the Chinese gay community that influence the organization of the Chinese gay community and Chinese gay men's lived experiences. By analysing the emerging storytelling practices in the Chinese gay community, this article challenges the Western-centric way of theorizing homonormativity and opens up the possibility to conceptualize homonormativity from an Asian perspective.