Let $p$ be a monic complex polynomial of degree $n$, and let $K$ be a measurable subset of the complex plane. Then the area of $p(K)$, counted with multiplicity, is at least $\pi n ( \Area (K)/\pi )^n$, and the area of the pre-image of $K$ under $p$ is at most $\pi^{1-1/n} (\Area (K) )^{1/n}$. Both bounds are sharp. The special case of the pre-image result in which $K$ is a disc is a classical result, due to Pólya. The proof is based on Carleman's classical isoperimetric inequality for plane condensers.