A major cause of yield loss in cassava, Manihot esculenta Crantz in tropical Africa is African cassava mosaic virus, transmitted by the whitefly, Bemisia tabaci (Gennadius). Investigations into the epidemiology of the disease and the ecology of the insect vector at the Kenya coast demonstrated that the serious loss of yield caused by the virus could be greatly reduced if simple changes in husbandry practices were adopted. The regular rogueing of infected plants greatly reduced the incidence of African cassava mosaic virus.