It has generally been acknowledged that Sayyids, through their real or imagined connection to the Prophet, have represented a key trans-regional dimension of Islam. In the Punjab, the status of the Ashraf has been reinforced by their role as custodians of the Sufi shrines. In the Multan region, Sayyids and Qureshis acted frequently as pir and sajjada nashin for many Sufi dargahs. Their position, however, did not go unchallenged. The Chishti Nizami revival in the late eighteenth and nineteenth century saw the growth of an alternative religious network that competed with older families both religiously and socially. This process directly challenged the idea of inherited charisma and the established social hierarchy. Although reform movements are often considered to represent a shift towards a universal dimension of Islam, connected symbolically to Arabia and to the figure of the Prophet, the Chishti Nizami revival in Multan can be seen rather as a vernacularisation of Islamic authority. The movement favoured the social ascent of local tribes and non-Arab Ashraf families. The alliance between these groups would become a stable feature in the nineteenth and early twentieth centuries, and contributed to the social status of Sayyid families being questioned.