E. L. Mascall devoted much of his early scholarly career to developing accounts of analogy and natural theology grounded in the study both of Thomas Aquinas and in his Thomist successors. This essay examines Mascall’s account of analogy in relation to other views on analogy in his day, finding that in the 1950s, ‘image’ becomes at least as important a category for Mascall as ‘analogy’. Even while beginning from Thomist metaphysical standpoints and motivated by Thomist considerations, Mascall develops an account of thinking and speaking about God that diverges from his Thomist contemporaries, resembling more the thought of his ‘para-Thomist’ friend and colleague, Austin Farrer.