The Universal Periodic Review (UPR) is a human rights mechanism under which all UN members are subject to human rights reviews by other states. Given that North Korea is among the worst human rights violators globally, human rights practitioners and academic research have paid much attention to North Korea as a State under Review (SUR). What is much less known and researched is that North Korea actively engages as a ‘reviewer’, regularly making human rights recommendations to other UN members. Using UPR data from 2008 to 2020, this study explores the political dynamics of North Korean human rights recommendations by identifying to whom North Korea makes recommendations and why. We theorize that North Korea utilizes the UPR as a political arena wherein it pats on the back of politically close states and tries to shame politically antagonistic states. Empirical analysis shows that political closeness with North Korea is the main driver influencing its back-patting and shaming efforts in the UPR. Specifically, politically distant states from North Korea, measured by the UN General Assembly voting affinity and presence of unilateral economic sanctions, receive more condemnations and fewer back-patting recommendations. We also demonstrate that North Korea has become much more active over time in their shaming efforts. These findings suggest that even an isolated country like North Korea can learn how to operate in an international institution and can utilize it strategically.