This paper details a Bayesian alternative to the use of least squares and equal weighting coefficients in regression. An equal weight prior distribution for the linear regression parameters is described with regard to the conditional normal regression model, and resulting posterior distributions for these parameters are detailed. Some interesting connections between this Bayesian procedure and several other methods for estimating optimal weighting coefficients are discussed. In addition, results are presented of a Monte Carlo investigation which compared the effectiveness of the Bayesian procedure relative to least squares, equal weight, ridge, and Bayesian exchangeability estimations.