Tracing the character merchandising of Beatrix Potter, Chapter 2 explores why Potter is both a creative and an industrial author. She directly engaged with the idea of childhood where the parent was a consumer, an idea that affected the direction of her creativity. Potter’s forethought in registering copyright and design rights is much commented on by her biographers. However, at that time, intellectual property law struggled with the very idea of an ‘industrial author’. Although Potter popularised an expanded idea of authorship and intellectual property, she never used her rights defensively to protect the ‘Peter Rabbit’ range of merchandise from imitation and piracy. Rather, incensed by the piracy of The Tale of Peter Rabbit in the United States and frustrated by her dealings with British doll-makers, she was drawn into debates about British manufacturing, the politics of international trade and the reform of tariff law. Potter’s legacy was to encourage the practice of authorising iterations of popular character designs across an ever-increasing range of goods circulating as appropriate gifts for children and decorative embellishment for the home.

This chapter adopts, describes, and critiques three complementary perspectives on children’s literature: (1) psychoanalytic studies of and interpretations of children’s books; (2) effects of psychoanalysis on the work of children’s book authors and artists; (3) ways in which psychoanalysis might learn from the wisdom of children’s literature. Among the authors discussed are Bruno Bettelheim, Maurice Sendak, Beatrix Potter, and Elena Ferrante.