Poultry biodiversity conservation is a great challenge for many countries. Within the last several years, the number of endangered local breeds has increased, leading to a considerable loss of genetic resources. A similar trend was observed among the poultry breeds, including chicken, local turkey and goose breeds/lines established in Bulgaria, part of which is definitely lost. Currently these breeds/lines are at risk and/or threatened with extinction. The information obtained by phenotypic characterization of these breeds is the first step for planning the management of poultry genetic resources through setting up improved selection schemes and conservation strategies. In this paper, we reviewed the current state of knowledge regarding the morphological and phenotypic diversity of local poultry breeds and some old productive poultry lines in Bulgaria.