Politicians carefully construct a public persona that is authentic to who they are as individuals but also addresses voter expectations. Many Black candidates follow a deracialization strategy in which they downplay their racial identities to seek voter support while some follow a racial distinction strategy in which they highlight their racial identities but situate them within hegemonic national narratives. But questions remain about whether a candidate’s decision to use one strategy over another is shaped by national context, partisanship, political position, and riding competitiveness. This paper thus asks the question: How do Black candidates in Canadian elections deploy race in their campaign communications, and what factors might explain any differences in their strategies? To answer this question, we analyze how Black candidates used Twitter during the 2021 Canadian election. Our analysis reveals that Black candidates generally used a deracialization strategy when communicating on Twitter, opting to celebrate the many cultural groups in their riding rather than casting their appeal only to Black voters. They only highlighted their racial identities or racial issues when world or campaign events gave them the political cover to do so. But the degree to which Black candidates engaged in (de)racialized communications differed by party.

Federal elections between 2008 and 2019 saw a great of volatility in Quebec, with important consequences for election outcomes. The surge in New Democratic Party (NDP) support in Quebec led the party to official opposition, while Liberal gains in 2011 led the party to a majority government, and Bloc Québécois gains in 2019 helped to reduce the Liberals to a minority. To what extent was this volatility driven by voters switching parties and to what degree was it driven by voters entering and exiting the electorate? This article uses ecological inference based on riding-level data to examine the dynamics of party competition in Quebec from 2008 to 2019. We show that while voter mobilization mattered to volatility, vote switching was the important driver of changing party fortunes during this period.

The Canadian party system experienced a period of remarkable transition between 2006 and 2015, with the New Democratic Party (NDP) and Liberals trading places as the main competitor to the Conservatives. While national-level explanations are often used to explain this volatility, William Cross's research has shown that local association revitalization played a central role in the Liberals’ 2015 resurgence. This article examines the relationship between NDP local spending and success between 2006 and 2015. It shows that the NDP was consistently outspent by its opponents overall but that it often had a spending advantage in marginal ridings. As a result, this article finds little evidence that the NDP's local spending disadvantage cost the NDP seats, even though it finds a positive correlation between NDP local spending and NDP vote share.