China's increasing, and increasingly visible, engagement in Latin America has led to a variety of analyses, many based on either international relations notions of realism or international political economy precepts of trade. Rather than seeing China's rhetoric on its relations with Latin America as fluff that conceals a harder reality, this article takes rhetoric seriously as a device of “framing and claiming”: a way in which political elites in China interpret the fast-changing developing world and China's place in it. The article explores how political elites have understood the sources of China's own domestic development and then projected those notions on to other parts of the developing world, through earlier “fractal” logics of development whereby each state repeats one model of development in its own way and a currently dominant “division of labour” logic that posits one integrated model of development whereby complementarity and comparative advantage hold sway. The article concludes with a comparison of China's relations with Peru and Brazil, suggesting that China's bilateral relations with Brazil indicate a newer, emerging rhetoric of global partnership based on equality.