The rapid development of generative artificial intelligence (AI) systems, particularly those fuelled by increasingly advanced large language models, has raised concerns of their potential risks among policymakers globally. In July 2023, Chinese regulators enacted the Interim Measures for the Management of Generative AI Services (“the Measures”). The Measures aim to mitigate various risks associated with public-facing generative AI services, particularly those concerning information content safety and security. China’s approach to regulating AI to date has sought to address the risks associated with rapidly advancing AI technologies while fostering innovation and development. Tensions between these policy objectives are reflected in the provisions of the Measures. As Beijing moves towards establishing a comprehensive legal framework for AI governance, there will be growing interest in how China’s approach may influence AI governance and regulation at a global level.