This article addresses the broad question of the sense of community in traditional Chinese villages, through consideration of popular cults found throughout the most highly developed region in Late Imperial China: the Jiangnan Delta. A key clue is a large-scale tenant-farmer revolt in Zhaowen County in 1846. When the uprising was suppressed, not only were twenty human ringleaders executed, but images of four local gods from village temples, who were believed to have sanctioned the rebellion, were also seized by the authorities and exposed for one year at the gates of the Zhaowen County City God temple. All four had three characteristics in common: (1) they were anthropomorphic, with human names; (2) they had living descendants of the same surname; (3) all were associated with stories involving miraculous protection of tax grain transport to the North. The descendants of these gods, all possession-type spirit mediums, or shamans, based in the villages, created the gods in response to the needs of their clients, large-scale landlords who bore responsibility for sea transport of tax grain to the North. In the mid-sixteenth century, fundamental socio-economic changes took place in the Jiangnan Delta. The landlords disappeared from the villages, leaving only the farmers, who were turning to cottage industries for cash to supplement inadequate food crop yields. The spirit mediums responded to the changes and modified their gods for a new set of clients, resulting in the survival of these cults down to the present day.